In the video, Chris Thompson, Director of Business and Data Strategy at Portland Timbers and Portland Thorns FC, covers how sports teams use data for better decision-making. Examples include mapping stadiums with Power BI, using scatter plots for stadium management, and gathering customer feedback for post-match surveys. The video also discusses the unique challenges in the sports industry, where bespoke solutions are needed because of the differing software and hardware stack used by various teams.
Specifically, the video explains how the use of data access control, sponsorship analysis, and real-time data collection tools amplifies the sports fan experience. It emphasizes the crucial role of data strategy in shaping strategies and enhancing fan experiences, demonstrating the exceptionality of the sports industry.
Sports teams like Portland Timbers and Portland Thorns FC tap into the immense potential of data, leveraging its insights for better decision-making and overall performance improvement. Stadium mapping using Power BI provides efficient management of the space while scatter plots offer data visualization useful for strategic planning.
With real-time data collection tools, teams can instantly react to the changing audience sentiments and make necessary adjustments. Sponsorship analysis, on the other hand, delivers significant insights into marketing return on investments.
The sports industry presents unique challenges, particularly in combining diverse software and hardware stacks creating the need for tailor-made solutions. However, overcoming these hurdles unleashes significant benefits, including improved fan experience and increased operational efficiency.
Post-match surveys gather valuable customer feedback, offering direct insights into fan experiences. These insights become instrumental in shaping the kind of experience sports brands offer their fans in subsequent matches. Finally, effective data access control ensures security and seamless availability of these data resources.
Chris Thompson, Director of Business and Data Strategy at Portland Timbers and Portland Thorns FC, discusses in a video about how sports teams utilise data for improved decision-making. He offers insights into how data is harnessed by executives and staff to strategize and enhance fans' experiences in real time. Topics covered include: Mapping stadiums with Power BI, using scatter plots for stadium management, and gathering feedback for post-match surveys.
Moreover, Thompson also sheds light on the unique challenges that come with the sports industry. He notes how customised solutions are often necessary due to the diverse range of software and hardware used by different teams. The discussion also goes into how data access control, sponsorship analysis, and real-time data collection tools contribute to improving the sports fan experience. The presentation is sponsored by Lexicon Solutions, a full-service Information Technology staffing firm.
Microsoft Power BI expert, Microsoft data strategy specialist, Microsoft real-time data analysis professional, Power BI sports industry expert, Microsoft Big Data specialist