SharePoint Brand Center - How to Create your first Font Package

Key insights

• Centralized Brand Management: SharePoint Online Brand Center offers a centralized platform to manage and harmonize brand assets across SharePoint sites and Viva Connections, enhancing user experience and brand consistency.


• Integration with OAL: The integration with SharePoint’s Organization Asset Library (OAL) enhances the functionality of the brand center, serving as a repository to manage and store brand assets efficiently.


• Importance of Consistent Branding: Utilizing the brand center ensures simplified management, professional branding consistency, efficient resource usage, and an authentic representation of an organization’s identity across all digital platforms.


• Setup and Activation: The brand center can be activated through straightforward steps in the Microsoft 365 admin center, enabling the use of custom fonts, and preparing for future features like color and graphical control.


• User Experience Enhancement: The brand center allows for the seamless addition and application of custom fonts across SharePoint sites, improving site appearance and user interaction through personalization of fonts and branding.

Understanding SharePoint Online Brand Center

SharePoint Online Brand Center plays a crucial role in maintaining and enhancing the visual consistency of a company’s digital presence. By using this centralized platform, organizations can easily customize and manage the branding of their SharePoint sites and Viva Connections. This not only enhances the user experience by providing a consistent look and feel across all platforms but also maintains a professional image which is vital in today's business environment.

The integration with SharePoint’s OAL aids in efficiently managing brand assets, rendering them readily available for use. Furthermore, the ability for administrators to manage these assets, including the addition of custom fonts and other branding elements, ensures an aligned and professional representation of the company’s identity. The upcoming features promising enhanced control over colors and graphics suggest potential further improvements in brand management capabilities.

For companies that haven't adopted SharePoint’s Organization Assets yet, setting up a brand center involves creating a new site and possibly agreeing to activate a Public CDN if operating with a private CDN. This adjustment implies a straightforward setup that potentially leads to significant enhancements in how organizations manage their digital appearance.

Ultimately, the SharePoint Online Brand Center not only simplifies branding efforts but also elevates them, ensuring that every interaction with the company's digital assets conveys its core values effectively, thereby fostering a stronger connection with stakeholders.

Introduction to SharePoint Branding

In today’s bustling business environment, cohesive branding across digital platforms is not just beneficial but essential. SharePoint Brand Center in Microsoft 365 steps in as a versatile solution to manage and unify organizational branding elements like fonts, colors, and images. This introductory exploration into the Brand Center unveils its functionalities, pivotal for branding consistent, professional digital landscapes.

The SharePoint Brand Center streamlines the integration of aesthetic elements across SharePoint sites and Viva Connections, ensuring a unified user experience. Central to this process is the Organization Asset Library (OAL), which organizes and stores valuable branding assets.

Functionalities and Importance of Branding

The synchronization between the SharePoint Brand Center and the OAL enhances accessibility and usability of brand assets. This integration plays a crucial role in managing and customizing brand elements efficiently across an organization’s digital channels. Ensuring consistent branding fosters a professional image and boosts stakeholder engagement.

Facilitating easy management and deployment of branding materials, the Brand Center equips organizations to maintain a cohesive brand narrative. This cohesive management aids in minimizing miscommunications and asset duplications, streamlining the creation of branded content that reflects the organization’s ethos.

Setting Up and Utilizing the Brand Center

For Global Administrators, setting up the Brand Center involves simple steps within the Microsoft 365 admin center. Once activated, the Brand Center allows for the addition of custom fonts, and future updates promise further enhancements including color and graphic management tools.

Administration of the Brand Center is dual-layered involving both the Microsoft 365 and SharePoint admin centers. This management structure ensures that only authorized users have access to the brand center app and site, where assets like custom fonts and images are housed and can be managed.

To apply branded assets, administrators within the organization first upload and then assign these assets directly in SharePoint Online, updating the site’s aesthetic. This not only revitalizes the visual appeal but also ensures that the digital environment aligns with the organizational identity.

Demonstrating Brand Impact

The transition from a non-branded to a branded SharePoint site illustrates the dramatic enhancement in user interface and experience. By implementing custom fonts through the Brand Center, SharePoint sites transition from standard to customized, embodying the organization's unique branding, thus elevating the overall user experience.

For further engagement and utilization of these functions, users can easily navigate through the SharePoint site settings to alter and adopt new brand standards set through the Brand Center, thereby maintaining brand consistency across all user touchpoints.

The simplified, centralized approach of the SharePoint Brand Center not only supports branding consistency but also enhances the brand’s professional appearance, making it an indispensable tool for modern businesses.

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For further understanding and practical guidance, leave a comment below or navigate directly through SharePoint to explore these functionalities.

More Insights on the SharePoint Brand Center and Its Benefits

The SharePoint Brand Center is an essential tool within Microsoft 365 that helps organizations maintain consistency and professional integrity in their digital appearances. As the digital workplace becomes more integral to everyday business operations, having a centralized system to manage branding elements like fonts and color schemes is crucial.

The Brand Center's integration with the Organization Asset Library optimizes the management of these assets, making it easier for brand managers to update and deploy new branding materials swiftly. This not only saves time but also reduces the potential for inconsistencies and errors across platforms.

Through the Brand Center, businesses can replicate their exact brand identity across all internal and external digital communications. This consistency enhances user experience and fosters brand loyalty among customers and employees alike. The ability to manage branding elements from a single location reduces administrative overhead and simplifies processes.

The forthcoming enhancements in color and graphic controls promise even more detailed customization capabilities, offering businesses the tools to fine-tune their digital workspace to mirror their brand precisely.

Moreover, empowering employees to create high-quality, branded content easily encourages a more engaged and proactive workforce. It also ensures that every piece of communication reflects the company’s brand accurately, reinforcing the brand’s presence and professionalism.

The Brand Center does not replace the broader Microsoft 365 branding but complements it by focusing on detailed, site-specific branding elements that are crucial for departments and teams within large organizations.

For organizations looking to strengthen their brand presence or streamline their digital branding processes, the SharePoint Brand Center provides a robust, intuitive solution that integrates seamlessly with existing Microsoft 365 applications, enhancing both functionality and user engagement.

As organizations continue to expand their digital footprints, tools like the SharePoint Brand Center will become increasingly fundamental in maintaining a cohesive, engaging, and professional online presence.

People also ask

"How do I add custom fonts in SharePoint?"

To incorporate custom fonts into SharePoint, one needs to utilize the SharePoint Framework (SPFx). This approach allows you to develop client-side web parts that can integrate unique CSS resources, including your desired fonts. Simply upload your font files to a library within SharePoint and reference them in your SPFx solution to apply these custom fonts across your site.

"How do I create a brand font?"

Creating a brand font typically involves defining a unique or distinctive typography style that aligns with your brand identity. This can be accomplished by either customizing existing fonts or designing a new font from scratch. It's crucial to consider the font's application across various media and its ability to maintain legibility and brand consistency. Software like Adobe Fonts or online platforms can be utilized for creating or selecting a brand font.

"How do I change the default font in SharePoint?"

To change the default font in SharePoint, modify the theme applied to your site. This can be done in the 'Change the look' settings where themes, including font styles, can be customized or new themes can be created. This setting allows for the setup and application of preferred fonts as defaults across your site's pages and content.

"What font is used in SharePoint online?"

SharePoint Online predominantly uses the 'Segoe UI' font as part of its interface. This font is part of Microsoft’s wider UI design, chosen for its clarity and ease of reading, which effectively supports the usability and visual accessibility of SharePoint online environments.

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