This blog is the second installment of a three-part series on Real-time Marketing and Compliance. Compliance Profiles in Real-time Marketing, the first blog, elucidates how to successfully market to Contacts and Leads, providing them both with a similar experience to opt in or out of communication messages. An essential step in this process is setting up your topics if you are using Compliance Profiles.
The offering of Real-time Marketing Subscription Forms is depicted as a significant aspect of this whole setup. When recipients click on the unsubscribe link at the bottom of the emails you send, they can access a personalised preference centre with a clear representation of the kinds of marketing content you offer.
As for newcomers visiting your website, you can offer an opt-in option by creating a sign-up form in Real-time Marketing. This allows everyone, irrespective of whether they've dealt with your marketing before or not, to have a regulated and straightforward way to manage their subscriptions.
Real-time Marketing Subscription Forms play a significant role in attracting and retaining users by allowing them easy access to manage their preferences. The customised preference centre created carries a comprehensive approach, providing transparency about the type of marketing content on offer. The compliance profiles created to regulate this give both contacts and leads a similar experience, further reiterating the uniformity aimed in this approach. This setup supports smooth management of subscriptions, both for existing contacts and new leads visiting the website.
Real-time Marketing, Subscription Forms, Compliance Series, Lead Profiles, Contact Profiles, Preference Centers