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Viva Amplify: A Comprehensive Guide

Microsoft's latest tool, Viva Amplify, is covered in a recent YouTube video by Darrell Webster Modern Work Mentor. The video unfolds with the description of Viva Amplify, an application to produce and manage communication across various distribution avenues within an organization. In the maiden lesson of a short course, the video gives an overview of the required licenses, application location, and course coverage.

Viva Amplify centralizes everything - from campaign management to publishing, to reporting. It offers corporate communicators an opportunity to meaningfully engage with every employee. By utilizing multi-channel publishing, messages can reach employees across platforms like Teams, Outlook, and SharePoint. Users can create and manage organization-wide campaigns from one place, with the objective of informing, creating alignment, and inspiring action.

The application is a web experience and comes as a pre-enabled feature for users holding the required licensing. Licenses for Viva Amplify are included in Viva and its other products - such as Viva Organizations Data Service Plans. Notably, the app is still rolling out, and general availability is expected soon.

Viva Amplify does come with a few limitations at launch. For instance, it might have restrictions when used with vanity URLs - thus companies with a vanity URL are advised to reach out to their support contact for further guidance. Also, initially, Viva Amplify will be available exclusively in English with plans to include other languages in future releases.

Assigning admin roles is critical to the management of settings in Viva Amplify. Both SharePoint admin and Groups admin roles are required for this task. After familiarization with admin roles, users can assign SharePoint and Groups Administrator roles.

Viva Amplify provides reporting data, such as read rates on emails, SharePoint page view rates, Teams post interactions, and more. Importing organizational data can enhance Amplify reports by providing further insight into use and impact.

Users can manage campaign settings as per their convenience. Amplify campaigns are set as private as a default since they are intended to ensure a private collaborative space for campaign team members.

Further, Viva Amplify campaigns comply with the same sensitivity label classifications applicable to SharePoint sites. If sensitivity labels were enabled for Microsoft Team sites, Microsoft 365 groups, and SharePoint sites, they can also be applied to Viva Amplify campaigns.

The application also offers flexibility of management. Users can delete a campaign or restore previously deleted campaigns; however, there are certain points to consider. Deletion of a campaign results in the removal of everything within it - campaign publications, document libraries, files, lists, list data, campaign settings, history, and any subsites along with their contents. The restoring step, on the other hand, requires SharePoint administrator permissions.

You can learn more about Viva Amplify at this link for more detailed insights.

Summarised Concepts

Viva Amplify, part of the modern Microsoft arsenal, is a dynamic tool designed to streamline corporate communication across various channels within organizations. It ensures meaningful engagement of employees by creating alignment and promoting action. Still rolling out, it comes with a specific set of licenses. As a web experience, Amplify is built with flexibility and convenience in mind, providing detailed reporting, managing campaign settings, and sensitivity labels among other features.