Key insights T&Pm, a company under WPP, uses Sora with Azure OpenAI to improve their work processes. The integration of Sora and Azure OpenAI helps T&Pm create faster and more accurate content for clients. This technology supports creative teams by providing new ideas and suggestions quickly. Sora in the Azure platform makes it easier for T&Pm to handle large amounts of data securely. The use of AI tools like Sora allows T&Pm to stay competitive in the digital marketing field. T&Pm’s experience shows how combining AI with cloud services can boost productivity and creativity. Keywords T&Pm WPP Sora Azure OpenAI AI integration T&Pm case study Azure AI solutions OpenAI in marketing