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Viva Engage Week 3: Campaigns & Stories
Microsoft 365
28. Feb 2026 05:03

Viva Engage Week 3: Campaigns & Stories

von HubSite 365 über Microsoft

Software Development Redmond, Washington

Boost employee engagement with Viva Engage and Microsoft Viva using storylines, campaigns, and purposeful storytelling

Key insights

  • Campaigns and Storytelling: The video explains how to turn one-way announcements into timed campaigns and storylines that spark conversation and action.
    Use clear objectives and short series-based posts to keep people engaged and focused.
  • Live Events and Ask Me Anything (AMA): Present live formats that boost leader visibility and trust.
    Schedule AMAs and interactive events to gather feedback and make leadership more accessible.
  • Roles & Governance: Define who manages communities, moderates content, and approves campaigns.
    Set simple rules and role-based responsibilities to keep communications consistent and safe.
  • AI & Copilot: Use AI tools to draft messages, suggest responses, and speed up moderation while keeping humans in control.
    Pair AI with expert review to keep tone accurate and contextually correct.
  • Analytics & Measurement: Track engagement, reach, and behavior to prove impact and improve future campaigns.
    Use short-cycle measurement and coaching to refine messages and increase participation.
  • Speakers & Practical Tips: The session features Sameer Sitaram, Najla Dadmand, Paula Wellings, and Sarah Lundy sharing real examples.
    Start small, create adoption communities, iterate with data, and focus on clear calls to action.

Overview of the video

The Microsoft YouTube video titled Viva Engage Masterclass Season 2: Week 3 – Campaigns & Storytelling presents practical guidance for corporate communicators and community managers. In the session, product and research leaders outline how to turn announcements into conversations and how to use platform features to spark participation. The presenters emphasize intentional communication and provide examples that connect leadership, communities, and everyday employees. Overall, the video aims to translate features into repeatable practices for organizations using Microsoft 365.


Core features highlighted

The presenters focus on a small set of capabilities within Viva Engage that together support strategic campaigns and narrative series. For example, they describe how social campaigns, Live Events, and structured storylines let teams coordinate multi-touch communications across time and audiences. They also highlight the platform’s moderation, community management, and analytics features as foundational for reliable execution. As a result, communicators can move beyond one-off posts toward sustained, measurable programs.


Furthermore, the session covers how AI can augment team efforts without replacing human judgment. The speakers show AI helping draft contextual replies, suggesting relevant content, and accelerating responses to common questions. They stress that AI is a force multiplier when paired with clear governance and human verification. Thus, organizations gain scale while maintaining trust and accuracy.


Practical applications and workflows

The video offers concrete workflows that communicators can adapt, beginning with role definition and audience targeting. First, teams are advised to map responsibilities for moderators, leaders, and community owners so each campaign has a clear owner. Then, organizers can design a campaign that includes an initial launch post, follow-ups, and a live Q&A or "Ask Me Anything" to deepen engagement. These steps create momentum and make it easier to measure progress.


In addition, the presenters recommend using series-based storytelling to build recognition and expectation among employees. Rather than single messages, they suggest themed sequences that tie to business priorities or cultural moments. Live Events and leadership-led AMAs serve as high-attention moments inside those series. Consequently, communicators can amplify leadership voices and create predictable points of connection that employees come to expect.


Tradeoffs and challenges to consider

While the approaches in the video show clear benefits, they also involve tradeoffs that teams must manage. For instance, adding AI support speeds response times but requires governance to prevent incorrect or insensitive replies. Similarly, scaling campaigns increases reach, yet it can also raise moderation needs and the risk of content fatigue if frequency is not managed. Therefore, organizations must balance agility with controls to keep communication effective and respectful.


Another common challenge is measurement and attribution. The session recommends analytics and coaching, but linking engagement metrics to business outcomes often needs additional context. Resource constraints present a further tension: high-quality storytelling and events demand time and skilled staff, which not every team has. Consequently, communicators should prioritize high-impact efforts, test incrementally, and iterate based on feedback and data.


Measuring success and recommended best practices

The presenters emphasize pairing analytics with coaching to improve campaigns over time rather than treating metrics as a one-time scorecard. They suggest tracking participation trends, leadership reach, and sentiment to understand which formats and topics resonate. Moreover, the session encourages practical experiments—small series, targeted pilots, and adoption communities—to validate assumptions before broad rollouts. This iterative approach reduces risk and builds internal momentum.


Finally, the video closes with actionable best practices for teams starting or scaling their efforts: define roles clearly, set infrastructure for moderation, use storylines for continuity, and combine human curation with AI assistance. These steps help organizations create consistent, measurable engagement while protecting trust and compliance. In summary, the session offers a balanced playbook that blends practical features with governance, and it invites communicators to adapt the guidance to their context.


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Keywords

Viva Engage masterclass, Viva Engage campaigns, Viva Engage storytelling, Microsoft Viva Engage training, Viva Engage best practices, Viva Engage internal communications, employee advocacy Viva Engage, Viva Engage content strategy