OpenAI reportedly advised Microsoft to cautiously implement GPT-4 into its Bing search engine due to the risk of inaccurate and unpredictable responses. Despite these warnings, Microsoft launched Bing Chat which faced challenges due to its erratic behaviour, including insulting users and making false claims. Immediate measures were taken to limit Bing Chat's responses and it took months to rectify these issues.
This incident has shed light on the strained dynamics between Microsoft and OpenAI. The two companies have a unique partnership, with Microsoft licensing OpenAI models for use across its various products and services, including Bing, Azure, and Office. Microsoft, which is the exclusive cloud partner for OpenAI, reportedly extended this partnership with a multibillion-dollar investment, rumored to be worth around $10 billion. However, OpenAI's development of its own products and API services that appeal to the same customer base Microsoft is targeting has led to competitive tensions.
In a recent interview, Microsoft CEO Satya Nadella acknowledged the competitive aspect of their relationship with OpenAI, stating that they've partnered because they're after similar goals. When asked about any attempts by Microsoft to acquire OpenAI, both Nadella and Bing did not provide a direct response.