Microsoft Clarity Copilot
Mar 30, 2023 9:00 AM

Microsoft Clarity Copilot

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Microsoft Clarity is a FREE cutting-edge behavioral analysis tool that helps you understand user interaction with your website.

Clarity Copilot uses the same AI technology as the new Bing, and makes it even easier to get insights about your website with an intuitive natural language chat interface, as well as automated insights from session replays.

Microsoft has announced a new feature, Microsoft Clarity Copilot, which incorporates Generative AI through Large Language Models (LLMs) into its analytics tool, Microsoft Clarity. This move is aimed at making analytics accessible to everyone by democratizing data and making it easy to understand.

Microsoft Clarity Copilot is expected to help users build better user experiences and drive gains in product metrics, by leveraging the same technology used by OpenAI to power Bing or ChatGPT. Microsoft Clarity Copilot will be released with three initial capabilities and additional features will be added iteratively based on user feedback and suggestions.

Clarity Overview | Microsoft Learn

What is Microsoft Clarity?

Microsoft Clarity is a free analytics tool that helps website owners and developers understand how users interact with their websites. It provides insights into user behavior, such as where users click, scroll, and spend time on a website. Microsoft Clarity also offers features like heatmaps, session replays, and funnels to help users visualize and analyze website data. The tool is designed to be easy to use and accessible to everyone, with no coding or technical skills required. Overall, Microsoft Clarity can help website owners make data-driven decisions to improve user experience and drive business results.

  1. Heatmaps: Microsoft Clarity provides heatmaps that show where users click, move their mouse, and scroll on a website. This feature can help website owners understand which parts of their website are receiving the most attention and adjust their design and content accordingly.
  2. Session Replays: Microsoft Clarity allows users to replay individual user sessions on their website, which can provide insights into how users interact with specific pages or features.
  3. Funnels: Microsoft Clarity enables users to create funnels to track user behavior through a series of steps on a website, such as completing a checkout process. This feature can help website owners identify and address issues that may be preventing users from completing a desired action.
  4. Insights: Microsoft Clarity provides insights and metrics about website performance, such as bounce rate, average session duration, and page views. These metrics can help website owners track progress towards their goals and identify areas for improvement.
  5. Search: Microsoft Clarity offers a search feature that allows users to find specific sessions or events on their website.
  6. Annotations: Microsoft Clarity enables users to add notes or annotations to their data, making it easy to collaborate and share insights with others.