With conditional formatting for tables and matrixes in Power BI, you can specify customized cell colors, including color gradients, based on field values. You can also represent cell values with data bars or KPI icons, or as active web links. You can apply conditional formatting to any text or data field, as long as you base the formatting on a field that has numeric, color name or hex code, or web URL values.
Power BI Conditional Formatting allows users to custom-code cells with respect to color and field values to better understand what significance a set of cells corresponds to in terms of information for better decision-making.
There are loads of options for conditional formatting in Power BI tables and matrices including custom icons and URLs.