Recently I was invited by Intranet Management (Italy) to talk about my video collection. I decided to choose “The Intranet Demo video” as my topic. This video type may be not as spectacular as some of the teaser videos in my collection, but the Intranet Demo video (where someone shows what the new intranet looks like, what content you can find and how to use it) is much more valuable, in my opinion.
There are more benefits to the Demo Video. Not only does it create awareness (as does a teaser) for the new intranet, but it will also help people with actually using the intranet. When someone shows them how to work with the new intranet, it may help to lower the threshold to try it. Remember, not everyone is as computer literate as yourself!
A good demo can therefore save the training departments (often HR, Communications and/or IT) some support time and effort. And its lifespan is much longer than that of the teaser, because it can also be used to introduce new employees to the intranet.
A teaser is fun, and often very entertaining, but it is obsolete once the intranet has been launched. The teaser certainly has its uses, but as I have been at the IT-side of things, I think the Demo is more value for money.
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